Are you strapped in and ready? Because this emotional roller coaster is a wild ride. Idi Minnal Kadhal is a tale of redemption, where characters battle inner demons, embrace their guilt, and seek repentance. The eventual triumph of virtue over vengeance, a tale of self-discovery and forgiveness, is craftily woven around a suspense thriller.
Trend Loud's out-of-the-box digital campaign for Idi Minnal Kadhal was meticulously planned and executed to elevate the film's deepest themes and deliver a lasting impact. The multifaceted campaign spanned several channels, platforms, and styles, mirroring the film's intricate narrative and realistic tone.
Social Media Marketing: Catching the audience by the Hook
Social media marketing was the linchpin strategy to generate buzz around Idi Minnal Kadhal and hook the audience on to its premise. Instagram and Facebook posts, including including countdowns, screenings, sneak peeks and even the entire opening scene, successfully drew in crowds with mounting expectations and excitement.
Film Twitter: Riding the Hashtag Wave
Twitter, or X, played a crucial role in the advancement of our marketing plans. Well-executed and strategic tweets from targeted influential accounts carrying the apt hashtags, fueled engagement and buzz for the film. The world of tweets and trends didn't disappoint, amplifying the film's reach among potential viewers.
Presenting the Official Teaser video of "Idi Minnal Kadhal"
— Aishu__ (@AishuL_) March 8, 2024
Congrats to the entire Team.
Full Video out now Trend Music.https://t.co/09B1jU89up
Directed by @iBalajiMadhavan
Produced by @pavakihouse#IMK@cibychandran @YasminPonnappa @bt_bhavya @editoranthony @SamCSmusic…
#IdiMinnalKadhal, Releasing In Theaters On March 29th !
— Ramesh Bala (@rameshlaus) March 25, 2024
Directed By @iBalajiMadhavan
And Produced By @pavakihouse#IMK ! #IMKFromMarch29th ! Starring @cibychandran@YasminPonnappa@bt_bhavya@SamCSmusic pic.twitter.com/1k7eeXmXGS
Production Creatives: The Magic behind Movies
Trend Loud catapulted the audience into the world of Idi Minnal Kadhal with exclusive behind-the-scenes glimpses , showcasing the fun and magic of movie-making. These production creatives resonated with the audience, who connected with the film's aura and innovative visuals while enjoying the camaraderie of the crew.
Eye-Catching Posters: Building Anticipation with the Drumroll
Our marketing roadmap included the release of innovative and visually striking posters that introduced the characters and their stories . Spread across several social media platforms, the posters and accompanying visuals heightened anticipation and excitement for Idi Minnal Kadhal.
The Content Production Line: Keeping the Hype Alive
Trend Loud maintained the momentum with a steady stream of social media content, including cast interviews , exclusive footage, release information and more. This continuous engagement kept the hype alive right up to the film's release, ensuring that audiences would turn up for the film in droves.
Exceptional Results: The Reach in Numbers
With these groundbreaking promotional strategies, Idi Minnal Kadhal achieved an astonishing reach of 8 million and garnered 10 million impressions leading up to its release and eventual silver screen success. Our campaign ignited widespread excitement and tugged at heartstrings, pushing the boundaries of traditional marketing and forging deep connections with the audience.
The title Idi Minnal Kadhal equates the power of lightning and thunder to love. Embrace that emotion, feel the magic, and join the extravaganza that is Idi Minnal Kadhal along with Trend Loud—where redemption meets digital innovation.
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TrendLoud Digital India Private Limited,
No.91, Invest Well Centre,
G.N Chetty Road, T.Nagar,
Chennai - 600017 - [email protected]